Pricing

Beacon Lite provides self-service Marketing Mix and Intervention Impact workflows for teams that want to own the analysis. Free gives you the complete workflows on supplied sample data. Pro lets you use the same capabilities with your own commercial files. Full Beacon provides the enterprise operating model when measurement must be governed and repeatable across the organisation.

Free

£0forever

Learn the workflow and make the case, without pointing it at your own files yet.

Supplied Marketing Mix sample projects
Supplied Intervention Impact sample projects
Contribution, uncertainty and model diagnostics
Scenario planning and budget allocation
Counterfactual impact and robustness checks
Plan projections you can inspect
Local project saving and reopening

Pro

£495per month

Use Marketing Mix and Intervention Impact with your own commercial files.

Everything in Free, across both workflows on your own commercial data
CSV and Excel files (up to 50 MB)
Save and reopen projects that contain your data
No fixed project-count limit. Available storage depends on your browser and device.
Priority support

When Full Beacon is the better fit

Choose Full Beacon when you need governed refreshes, several markets or business units, or a deployment inside your own environment. The methods stay inspectable; the operating model changes.

Discuss enterprise deployment

Questions people actually ask

Where does my modelling data go?: Your modelling dataset is processed in this browser and is not uploaded to Tyedal. The analysis you are working on lives in this tab's memory until you leave. Beacon also saves projects in this browser's local storage, so closing the tab does not delete them. They do not appear automatically in another browser or on another device. Clearing this site's data removes those saved projects. A downloaded .beacon file is a portable backup you can reopen later.
What do I actually get with Pro?: Both Marketing Mix and Intervention Impact workflows on your own commercial files: contribution and uncertainty, scenario planning, plan projections, counterfactual impact and robustness checks. Saving projects with your data is included. Pro does not include Tyedal review, validation or advice.
Who is a Pro subscription billed to?: Pro is billed to the Beacon Lite account that starts the subscription.
How do I know a recommendation is robust enough to act on?: Marketing Mix surfaces fit, residual behaviour, collinearity, contribution plausibility and data sufficiency. Intervention Impact adds pre-period fit, placebos and sensitivity checks. Failed checks and weak assumptions remain visible; no score or robustness check is a declaration that the model is valid.
Can Beacon be hosted in our environment?: For enterprise customers with stricter governance requirements, Beacon can be supplied as a fixed application deployed within your own environment, subject to your normal security review. Customer hosting does not bypass that process. Storage, authentication, support access and updates are agreed in a separate enterprise agreement. Tyedal does not require access to your analytical data unless expressly agreed for a professional service.
Does Pro include Tyedal reviewing my model?: No. Beacon Lite is self-service: you configure the analysis. Implementation, modelling, validation or advice from Tyedal is contracted separately as Full Beacon or professional services. Buying Pro does not include that review.
Can I cancel?: Any time, from your account page. You keep Pro until the end of the period you have paid for. Sample-data projects keep working on the free plan. Projects that contain your commercial data remain stored in this browser, but opening them requires an active Pro plan. Download a .beacon backup while Pro is still active if you want a copy independent of the subscription.