MARKETING MIX
Where should we invest next?
Understand what drove performance, estimate channel contribution and compare alternative budget plans.
- Performance drivers
- Channel contribution
- Budget scenarios
BROWSER-BASED MARKETING MEASUREMENT
Turn marketing data into decisions your team can defend.
Beacon Lite brings marketing mix modelling and intervention analysis into one practical workspace. Understand what drove performance, compare budget choices and assess whether a campaign or rollout made a difference, while keeping assumptions visible and uncertainty explicit.
Free account · No card required · Sample data included
Product tour
Build the specification, inspect contribution and compare a budget plan.
Build transformations
Look at the transformation pipeline: each marketing driver is shaped in sequence, with every step kept visible.
TWO WORKFLOWS
Start with the decision you need to support.
INTERVENTION IMPACT
What changed after we acted?
Estimate the impact of a campaign, test, promotion or rollout, and challenge whether the result is credible.
- Campaign evaluation
- Rollout measurement
- Scale, retest or stop
From data to a defensible decision
Beacon keeps the data, specification, diagnostics, limitations and decision together, so the result can be reviewed rather than merely accepted.
- 01
Prepare the evidence
- 02
State the assumptions
- 03
Fit and challenge
- 04
Record the decision
Why Beacon is different
Local by design
Your modelling dataset is processed inside the browser and is not uploaded to Tyedal.
Inspectable by default
Priors, transformations, assumptions, diagnostics and uncertainty remain visible throughout the analysis.
Built to be owned
Run and revisit the analysis without waiting for a vendor refresh or another consulting sprint.
Built by Tyedal's marketing measurement practitioners, drawing on more than 17 years of enterprise analytics experience.
Beacon Lite and Full Beacon
The same measurement philosophy, for different operating needs.
Beacon Lite
Self-service decision workflows for individuals and small teams.
- Marketing Mix and Intervention Impact
- Local browser-based analysis
- Sample and commercial-data projects
- Scenario, counterfactual and sensitivity analysis
- Manual, self-service operation
Full Beacon
Governed measurement when the capability must operate repeatedly across an organisation.
- Multiple markets, models or business units
- Repeatable refreshes and governed workflows
- Evidence reconciliation and decision support
- Implementation support
- Deployment inside the customer’s environment where required
Customer-hosted deployment remains subject to the customer's normal security review. Storage, authentication, access and update arrangements are agreed as part of the enterprise implementation.
Explore both workflows before using your own data.
Create a free account and open the supplied Marketing Mix and Intervention Impact projects. Upgrade when you are ready to analyse commercial data.
Free with sample data · Pro £495/month · Enterprise deployment available